Jerez, Wine, and Artificial Intelligence: The Future of the Wine Industry in the Digital Era

On March 28, the headquarters of the Regulatory Council of the Wines of Jerez and Manzanilla will host a unique conference that blends tradition and cutting-edge technology: “VINO+IA”, an event organized by Mail Boxes Etc. to explore the impact of artificial intelligence on the wine industry.

Among the featured speakers is Pablo Gutiérrez-Ravé Villalón, President of LUXONOMY™ Group, who will deliver a keynote presentation on how AI is revolutionizing wine production, distribution, and marketing. His talk will highlight real-world applications of artificial intelligence in the sector, from precision viticulture to automated marketing and export strategies.

Jerez and the Digital Revolution in Wine

With centuries of history and a unique identity in the world, Jerez wine faces new challenges in an increasingly globalized market. Artificial intelligence has become a vital tool for optimizing every stage of the production process, improving efficiency, and enhancing product quality.

The “VINO+IA” conference will bring together experts in oenology, technology, and business to discuss the opportunities that AI offers to wineries, including:

• Predictive algorithms to anticipate consumer trends.
• Smart sensor monitoring in vineyards to enhance production.
• Automated processes in wineries, from fermentation to bottling.
• AI-driven marketing and export strategies, tailored for international markets.

AI’s Role in Wine Export and Commercialization

One of the key topics Pablo Gutiérrez-Ravé will address is the role of AI in internationalizing Jerez wines. With big data and machine learning tools, wineries can access valuable insights into consumer preferences, allowing them to tailor their offerings for different markets and optimize logistics to reduce costs and delivery times.

Additionally, artificial intelligence enables the development of dynamic pricing strategies, optimizing prices based on demand and competition, as well as automated digital marketing campaigns that are segmented and personalized for each audience.

A Must-Attend Event for the Wine Industry

The “VINO+IA” conference is an essential event for winemakers, distributors, and industry professionals looking to understand how artificial intelligence is transforming the world of wine. Jerez, home to one of the most prestigious designations of origin in the world, will be the epicenter of this conversation between tradition and technology.

If you are part of the wine sector and would like to attend, please contact LUXONOMY™ to arrange your participation.

On March 28, artificial intelligence will raise a glass with Jerez wine to shape the future of the industry. Don’t miss it!