Fashion, art and craft for LOEWE Fall-Winter 2025 

LOEWE transformed the Hôtel de Maisons with a cross-disciplinary format to unveil its women’s and men’s collection, highlighting a superb collaboration with the Josef and Anni Albers Foundation.

Creative director Jonathan Anderson revisited LOEWE codes as a “scrapbook of ideas”, playing on trompe-l’œil, scales and volumes, all filtered through art and artisanal craft.  

The collection unfolded across seventeen themed rooms, with clothes and accessories alongside an eclectic curation of works, including British artist Anthea Hamilton’s Giant Pumpkin No 2 (2022) and a super-sized apple originally created for the Spring Summer 2025 precollection campaign. The collaboration with the Albers Foundation – artists Josef and Anni Albers were pioneers of 20th-century modernism – provided the starting point for the collections. The geometric abstraction and colours of Josef Albers’ series Homage to the Square transformed Puzzle, Flamenco and Amazona bags. Anni Albers’ pictorial weavings impart a graphic tactility to coats and iconic bags.  

The dialogue between womenswear and menswear was organic and seamless, with soft architectures drawn on and around the body. Leather is ingeniously spliced, draped and elongated, while jersey dresses are sculpted into rounded forms. Wardrobe staples from shirts to coats are fused together in hybrids. In an exploration of scale, a tiny ring becomes a top and tricot stiches are blown up to supersize. The eye is drawn to a Prince of Wales check that liquefies into metallic fringes. Beading migrates from clothing to accessories or Toy mules.