Celebrating together: Moët & Chandon and Pharrell Williams launch limited-edition collection putting birthdays center stage  

Moët & Chandon announced the global launch of a limited-edition collection in collaboration with artist Pharrell Williams on March 1st.

This new collaboration for the Maison puts birthday celebrations center stage, inspired by shared values of  collective spirit, optimism and human connection. Moët & Chandon and Pharrell Williams come together to reimagine the birthday experience through the eyes of those who celebrate with you, creating moments that are both universal and deeply personal, where every detail is crafted to honor those who gather to celebrate. 

Each day, 22 million people around the world mark their birthdays, a ritual filled with the joy and gratitude of those who make the occasion unforgettable. For this unique collaboration, Moet & Chandon and Pharrell Williams delved into the archives of the House and found that today’s iconic tie on the bottle was a bow in 1889. Symbolizing togetherness, generosity, joy and surprise, the bow becomes a key element of this Limited Edition Collection. 

The collection proposes Moët Brut Impérial dressed in Gold, Midnight Blue and Deep Red, as well as white for Nectar Impérial Rosé. The creations are signed by Pharrell with a pearled monogram of his initials,  P.W. The Bow Capsule adorned with pearled beads is crafted by embroiderers Atelier Baqué Molinié. The Jewel Masterpiece,  a 3-liter Jeroboam of Brut Impérial – of which only 30 handcrafted pieces have been made – is available through the Moët Hennessy Private Sales service.  

Launched on March 1st, the Moet & Chandon Pharrell Limited Edition Collection is available at selected retail, gastronomy and hotel spaces, in the Moet & Chandon Bars in Epernay, at Harrods in London, and at Kadewe in Berlin.